Original Garments™️ is a luxury streetwear and casual brand. A classic style mixed with today’s flare, Original Garments seeks to introduce the corporate dress code to entrepreneurial freedom.
The Problem Statement
Original Garments operated in the DM’s of Instagram and by word of mouth, they needed a store front that would allow them to grow as the brand becomes more and more popular.
The Solution
Shopify has powered the biggest stores on the internet and with my experience with building profitable Shopify stores I was able to make a case for Original Garmets to move from the DM’s to an online store that would allow for growth as the brand gains recognition.
My Role
My role with Original Garments was more an initial store setup and advertising integration which included:
Product Setup - created 20+ Products on the Shopify platform, creating SKUs for each product and collection pages
Theme development - Initial theme setup and customizations.
Online Ad Integration - Integrated all the major Advertising platforms to take advantage of digital ads
3rd Party Integrations - Email Marketing, 3rd Party Payments
Current Status
Original Garmets is still in its infant stages but continues to grow and its online presence has added credibility to its brand and allowed it to be in conferences like Earn Your Leisures Invest Fest and has been seen on shows like Way Up with Angela Lee
Since the store has been open, the integration with digital ads has allowed Original Garments to sell out of its inventory 2x and fulfill orders 40% faster than before its online presence.