POWERHANDZ is a global athletic training and rehabilitation product tech platform transforming the way athletes and patients improve human performance through the combined use of smart sports products, technology, and services for the lifecycle of an athlete.
The Problem Statement
POWERHANDZ has been making moves in the sports equipment and training space but their online presence didn’t match their products. In a digital world, they needed a digital presence that matches, and business processes that would allow the company to grow.
The Solution
Move POWERHANDZ business online, and take advantage of the rise in online sales. I migrated their old non-responsive online store to a modern responsive space using Shopify. As a Shopify partner, I was able to use my knowledge to give POWERHANDZ a modern bright looking store to attract new customers, integrate into online ads, and to sell via third-party platforms such as Facebook and Instagram
My Role
My role with POWERHANDZ is ongoing as their Online E-Commerce consultant, specifically for this project I:
Migrated Product details and information onto the Shopify Platform.
Theme development - UI/UX setup and continuous updates as needed.
Product Cataloging - creating SKUs for each product, Collection pages, Bundles, etc.
Inventory Management System - Installed a new system that connected to their warehouse for an automated inventory system.
Online Ad Integration - Inteegrated all the major Advertising platforms to take advantage of digital ads
3rd Party Integrations - Email Marketing, Amazon Buy with Prime, Apple Pay, etc.
Current Status
POWERHANDZ has been able to move from word-of-mouth and in-person sales to an online sales system that now has over 500K in revenue a year and increase its average order by 60% to nearly $85 per order.
Additional revenue has allowed POWERHANDZ to invest in its products and come out with 5 new products
Increased sales have allowed POWERHANDZ to expand into partnerships with NBA stars like LeMelo Ball and is now working with NIL athletes to further its brand.